No, I don’t mean washing. Nor do I mean no cussing. Your online presence is your own, so I’m not going to tell you not to cuss online – though I would highly suggest against it.
What I mean by keep it clean is: keep your logo clean so that your website can reflect your selected color and font (you only need one color and font, see my post 3 Ways to Keep it Simple). I’m speaking from experience here!
A few years ago, I worked for a company that struggled to determine what color they wanted across their media. Their Logo was great: easy to understand, direct and to the point; however, they would not choose one color.
The website accent was green on white.
The business card accent was blue on white.
The car sticker accent was dark red on black (tinted windows).
NO. SO MUCH NO.
When I attempted to rectify the situation, it did not end well for me. Regardless, it is imperative that your readers, viewers, or customers be able to recognize your company through your selected logo and your logo colors.
The more confusing you make your image, the less likely people are to choose you for your services.
My Logo Done Incorrectly
|There really isn’t anything wrong with this Logo by itself, EXCEPT that the colors do NOT go with my current color scheme.|
|This has multiple colors, but it is not done in a way that makes it hard to read. If the colors of the website matched the colors of the Logo, then it would work very well. My only suggestion to the designer would be to be VERY careful with where those colors were applied.|
|This Logo… just… no.
Too many colors, too difficult to discern the actual Logo.
Just Don’t Do This.
Save Yourself the Headache.
Keep it Clean.